California milk regulations1/31/2024 The “Snack Happy This Summer” promotion will elevate awareness of California dairy products through integrated digital media and in-store elements. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience that families can feel good about. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever and continuing to look for affordable options that offer flavor and health benefits. The California Milk Advisory Board (CMAB) announced today the return of a retail campaign focused on summer snacking with Real California dairy products.
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